Art is increasingly being recognized as a viable asset class, offering both cultural significance and investment potential. This session explores how collectors, investors, and developers are leveraging art to diversify portfolios, drive value, and create unique opportunities. Learn how art is valued, financed, and integrated into broader investment strategies, including its role in real estate and placemaking. Speakers will share insights on market trends, risk considerations, and pathways to entry for new and experienced investors alike. Attendees will gain a clearer understanding of how to approach art not just as culture, but as capital.